Welcome to IMC 555 Multimedia Strategies. The duration of this course may vary depending on the semester, ranging from six to eight to 15 weeks, so pace yourself accordingly.

In this introduction, we'll cover the following key points:

• Course syllabus and schedule
• Course requirements and expectations
• Overview of the course content and structure
• Introduction to the case study project

This course focuses on examining the promotional strategies of local organizations or brands. You'll be tasked with analyzing a company's current multimedia strategy and developing a plan to improve it. We prefer to work with smaller, local businesses rather than large corporations, as this allows for more tangible impact.

The course is structured around a case study project, which you'll develop throughout the semester. Here's what you need to know:

• You'll choose a local organization or small business to focus on.
• The project will be completed in stages, and you will post your progress in GroupMe for actionable feedback from classmates. You are expected to weigh in on their projects as well.
• You'll analyze the organization's current promotional strategy and propose improvements.
• The final deliverable will be a comprehensive, branded case study book, much like the one provided for your review.
• Your final project will be submitted through my Dropbox at https://gregjones.co/submit due to file size limitations in Blackboard.

The course is divided into modules, each focusing on different aspects of multimedia strategies:

• Modules 1 and 2: Introduction to Integrated Marketing Communications (IMC) and content strategies
• Module 3: Beginning work on your case study
• Module 4: Brand personality
• Module 5: Problem solutions and outcomes
• Module 6: Developing creative assets

Remember, while this may seem like a lot of information upfront, detailed instructions and resources are provided within each module. Do not gloss over the information that is crucial to your understanding and success in this course.