Elements of Design

Principles of Design

Source: https://www.usability.gov/what-and-why/visual-design.html


What to do when you're stuck

In truth, every principle and element overlaps.

There's actually a lot more to design knowledge than what you see above, based on what discipline(s) you come from and who teaches you, as you can see below. However, at three o'clock in the morning—or right now as you struggle—when you're on deadline and something just doesn't seem to work, revisiting the CRAP principles is all you need to do to get up and running again.

Elements of design

Point

Line

Color

Shape

Size

Scale

Form

Pattern

Space

Texture

Typography

Principles of design

Contrast

Repetition

Alignment

Proximity

Unity

Harmony

Balance

Position

Rhythm

Structure

Direction

Density

Emphasis

Similarity

Hierarchy

Dominance

Gestalt