Here's the revised version for a 7-week online intensive course:

COURSE OBJECTIVES

By the end of this course, students will be able to:

1. Apply multiple curriculum design frameworks (backward design, competency-based design, constructive alignment) to create coherent, outcomes-driven courses and training programs in integrated marketing communications
2. Develop measurable learning objectives across cognitive, affective, and psychomotor domains appropriate for undergraduate IMC education and corporate professional development
3. Design authentic assessments that evaluate strategic thinking, creative execution, and professional competencies in marketing communications for both academic and workplace learning environments
4. Integrate emerging technologies and digital tools strategically to enhance learning in creative and analytical marketing coursework and corporate training
5. Create inclusive curricula that address diverse learning needs and incorporate varied cultural perspectives in marketing communications across educational and professional settings
6. Align course design with industry standards, professional competencies, and relevant requirements (e.g., ACEJMC accreditation, corporate learning objectives, ROI metrics)
7. Develop a complete, implementation-ready undergraduate IMC course or corporate training program including curriculum overview, learning modules, assessments, and instructional materials

COURSE ASSIGNMENTS

Assignment 1: Context Selection & Framework Analysis (20%)

Due: End of Week 2

Select your curriculum design context (undergraduate course OR corporate training program) and compare curriculum design frameworks.

Deliverables:

• Context statement (1 page): Identify your target IMC topic, audience, and delivery setting
• Framework analysis (4 pages): Compare backward design, competency-based design, and constructive alignment applied to your chosen topic
• Visual model showing how each framework structures the design process