Department of Communications and Creative Arts

The University of West Alabama

Instructor: Greg Jones

Email: [email protected]

Office Phone: 205-652-3752

Office: Wallace Hall 108A

OFFICE HOURS

MW 8:30AM - 11:00 AM or by appointment

TTH 8:30 AM - 11:00 AM or by appointment

CELL PHONE: 601-513-1833

3 SEMESTER HOURS

This course allows the student the opportunity to create a variety of Web sites using JSBin, open source WYSIWYG web authoring tools, HTML, CSS, WordPress, Divi and other Elegant Themes. Image optimization will be taught using Photoshop.

Upon completion of the course, students are required to complete a working portfolio to present to future employers.

PREREQUISITES

IMC200, Introduction to Mass Communication

CLASS MEETING SCHEDULE

T/Th 12:30 PM - 1:45 PM

COURSE OBJECTIVES

In IMC360, the student will gain knowledge of mass media design in all its forms. The student will learn about the history of commercial print design, the Internet, and emerging trends, such as Responsive Web design in WordPress using Elegant Themes’ Divi. The student will gain experience in the use of Adobe Creative Cloud computer software, learning to create projects suitable for commercial use. The student will engage in critical analysis, form aesthetic judgments, and develop an appreciation of design as an art form. In addition, the student will explore career opportunities in design, with an emphasis on Web design.

Upon successful completion of the course, the student will be able to perform the following:

• Create a WordPress Web site using Divi
• Demonstrate design planning with storyboards, thumbnails, and flowcharts
• Demonstrate solid design principles of Contrast, Repetition, Alignment, Proximity
• Follow accepted file management hierarchy structures
• Create and edit images in Adobe CC and/or other digital darkroom programs
• Create and edit HTML and CSS; edit basic PHP
• Create site maps and wire frame models
• Integrate audio and video clips to Web sites